Luthiery Laboratories

Gargle consistently hits new pages within minutes of me publishing them. It used to take weeks, then days. I figured it would take at least a few hours, but I have WordPress automatically submitting everything to Gargle, and they are responding in just minutes. I know because my Gargle watchdog tells me. They must have a hell of a lot of hardware working on this. Or maybe I am really special to them.

Gargle also ranks these pages surprisingly highly. And I am not doing any kind of SEO at all, just using WordPress to put up quality content. I have always had a low opinion of SEO. There are a few basics you need to get right, and the rest of it is hogwash.

Even when I worked for an SEO company, I knew that the results we got were more due to my systems than to all the 'meta tagging' and other nonsense we sold to the customers. If we didn't do any of that, we would have gotten the same results, but with much less billables. ( I was strictly a tech guy, I had nothing to do with the business end of things. )

My 'Simple' WordPress theme has grown into a monster, but it really gets the job done in every way. The display scales down to a phone and up to a billboard. It is easy to use, and it is killing the search engines. It is very flexible, and has a number of commercial features that you're not seeing here. The only problem is that every time it grows a new feature, it gets a little slower. It used to be blazingly fast, for WordPress. Now, not as fast, but still better than most. But speed is a problem that will take care of itself, computers just keep getting faster.